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Gannett Co., which operates 23 television stations and 85 newspapers in the U.S. including USA Today, has signed on AOL’s Platform-A as its digital advertising partner. More specifically, it’ll be using Platform-A’s Adtech, marking the U.S. debut of the formerly Europe-only division.

When the deal has rolled out completely, it’ll encompass all of Gannett’s local news markets for both print and broadcast, USAToday.com, and other Web properties that the company owns. No target date was provided. But it’s a big deal for AOL, considering the reach of USA Today as well as the opportunities for local ad targeting. According to Nielsen, Gannett’s Web properties have 25 million unique visitors per month.

“We selected Adtech because their top tier technology will allow us to seamlessly execute and deliver for advertisers at both a local and national level,” Chris Saridakis, Gannett’s chief digital officer, said in a release from the two companies. “With the Adtech platform, advertisers of all sizes will be able to easily reach our affluent, active online audience, whether it’s through broad national campaigns, audience segmentation, or locally targeted campaigns.”

AOL acquired the Germany-based Adtech last year. The company has been doing business in Europe for about a decade.

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AOL to serve digital ads for ‘USA Today’ parent company

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

• May: ACCM in Florida
• Jun: PRSA Digital Impact in NYC
• Jul: ad:tech in Chicago
• Aug: Search Engine Strategies in San Jose
• Sep: Blogworld Expo in Las Vegas
• Oct: DMA08 in Vegas
• Oct PRSA International Conference in Detroit
• Nov: Pubcon in Vegas

Personally, I try my best to limit conferences to one per month and those I am speaking at. The above list is not comprehensive for the TopRank team of course, since we do typically blog most SES and SMX conferences. We’ll definitely be at SMX Advanced this year as well as SES Chicago in December. It just won’t be me that attends. There are several other events that I may attend or speak at, I’m just not confirmed that far out.

There are many other great conferences with programming that touches on search, social, interactive and PR the rest of this year. What conferences are you attending in the coming months and remainder of 2008?

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What Conferences Are You Attending?