As we enter the official dog days of summer, the sweltering haze makes us long for the brisk autumn days. But the weather isn’t the only thing that makes the fall cool — it’s full of exciting industry events designed to help us develop skills, drain expense accounts and double our frequent flier miles.
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Event: Adobe MAX 2008
In an effort to entice consumers to visit its customers’ sites and make Flash software more attractive to Web site developers, Adobe has taken steps to make pages with Flash-created images more recognizable to search engines like Google.
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Adobe Enables Flash Content to be Searchable
It’s time to review the week that was on ReadWriteWeb. On the product side we looked at Adobe’s announcement of searchable Flash, checked in with online TV service Hulu, reviewed a couple of innovative new web apps (Gnip and Identi.ca) and reviewed Firefox’s recent world record. On the trends side, we analyzed Microsoft’s acquisition of semantic search company Powerset, looked into the latest Yahoo stats, asked if email is in danger, and reported on a new Mobile Web standards initiative.
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For years the big problem with Flash-based websites is that they could not be properly indexed by search engines. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences. However for most other businesses, particularly those with a lot of information on their website (let’s face it, that’s everyone except marketers and advertisers), Flash has been nearly an automatic ‘no’ for website development. That may be about to change.
Hulu To Earn Up to $90M In First Year….But It’s Not A Success Story Yet!
To the average user, Hulu.com, the free web site that offers high-quality streams of TV shows and movies in the U.S., looks like a runaway success: the selection of available content is more than decent, Hulu’s Collections make browsing related videos easy, HD videos have been made available, embed codes are provided for re-posting the videos on the web, and the site gets a good amount of traffic, too. In fact, Hulu’s CEO reported in March that 5 million visitors watched videos on the site during the past 30 days while the service was still in beta, and that number has been increasing ever since.
Gnip: Grand Central Station for the Social Web
Ping, ping, ping! That’s the sound made day and night by the new social media technologies rapidly proliferating around the web… and the machines are getting tired. Polling for updates to user data streams, wishing they spoke the same language and dreaming they knew which accounts belonged to the same people across different services. Sounds like a great opportunity for an infrastructure provider, doesn’t it? Enter the sexiest infrastructure provider we’ve seen in a long time: Gnip. Venture funded and built by exited MyBlogLog co-founder Eric Marcoullier, Gnip wants to serve as the grand central station and universal translation service for the new social web.
Identi.ca: May A Million Twitters Bloom
Identi.ca is a new microblogging service that launched this week- but it’s not just another also-ran. The service is an Open Source, CreativeCommons framework for a distributed network of federated microblogging services. If you’ve become interested in the paradigm changing model of communication popularized by Twitter but have been frustrated by Twitter’s frequent down time or other shortcomings - then Identi.ca could be for you.
It’s Official: Firefox Downloads Set Guinness World Record
We already knew that Mozilla had a record breaking day on June 17th when Firefox 3 was downloaded close to 8 million times, despite the download site not working for at least part of the morning. Now, Mozilla has announced that Firefox 3 has indeed made it into the Guinness Book of World Records with 8,002,530 downloads. Mozilla had set itself a goal of only 5 million downloads.
See also: Mozilla Releases Weave 0.2: Filling in for Browser Sync
SEE MORE WEB PRODUCTS COVERAGE IN OUR PRODUCTS CATEGORY
Does Microsoft + Powerset Beat Google?
What can the plan be with Microsoft’s purchase of hot startup Powerset? The 3-year old company, founded by Dr Barney Pell, recently launched a semantic search experience for Wikipedia. It is doubtful that Microsoft bought the company just to enhance Live Search. Possibly the plan is to replicate the Wikipedia solution, then incorporate Powerset into Internet Explorer. In this post we look at what the thinking behind the acquisition might be.
See also: Microsoft Releases Interop Docs: Is This What Data Portability Looks Like?
Yahoo Would be Just Fine Without Search
Hitwise Intelligence took an interesting look at the breakdown of Yahoo’s properties this week. They come to the conclusion that, even if Yahoo sells off its search division, Yahoo’s other properties probably wouldn’t be too affected by this, as they get most of their traffic from Google’s search anyway. Only Yahoo Image Search, Games, Maps, and News get most of their traffic from Yahoo Search.
Human history is one of progressive improvement in communication. From the 20th century mail was a fundamental form of communication. The invention of electronic mail (email) changed two things. It became cheap to send mail, and delivery was instant. Email became favored for both corporate and personal communication. But email faces increasing competition. Chat, text messages, Twitter, social networks and even lifestreaming tools are chipping away at email usage. In this post we take a look at what’s happening and assess if email is in danger.
A group of mobile operators have just unveiled a new initiative they’re calling “BONDI” whose goal is to encourage development of new mobile web applications while not compromising customers’ security. BONDI was created by members of the OMTP (Open Mobile Terminal Platform), an industry group that includes participants from all parts of the mobile world and whose members include operators like AT&T, Hutchison 3G, Orange, Telecom Italia, Telefónica, Telenor, T-Mobile and Vodafone.
SEE MORE WEB TRENDS COVERAGE IN OUR TRENDS CATEGORY
That’s a wrap for another week! Enjoy your weekend everyone.
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Weekly Wrapup, 30 June - 4 July 2008
Adobe must have read my letter:
Dear Adobe,
You make great web design products. However, the fact that Flash is invisible to search engines makes it a detriment to anyone who values the web as a business channel. Which by the way, is everyone.
Adobe has finally decided to work with Google and Yahoo to […]
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Adobe decides Google is important after all.
Adobe Systems seems primed to take the Enterprise Content Management business by storm. Their Adobe LiveCycle ES (Enterprise Suite) has just been updated with the content management capabilities of enterprise content management provider Alfresco, helping them deliver to their customers an integrated solution that encompasses data capture, document output, content services and more.
According to Alfresco, this new technology partnership represents a shared vision “for a new class of applications that utilize flexible, open source and Web 2.0 standards that deliver rich and engaging enterprise experiences”.
Excerpt from:
Adobe to OEM Alfresco’s Enterprise CMS
