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Lee and Rob at PRSA International 2007

On the marketing conference circuit, online reputation management is a hot topic now more then ever. Whether it’s search marketing, public relations or direct marketing, companies are trying to make sense of how to monitor and manage the brand impact of online conversations and their visibility in search results.

Last Thursday I did a national PRSA teleseminar with Kami Watson Huyse, “Reputation Management in a Google World” and tomorrow in Orlando, Florida the DMA’s ACCM conference is hosting: “Reputation Management: Protecting Your Brand in the Search Engines“, a session with myself and Rob Key of Converseon presenting. Moderater duties will be handled by Heather Lloyd Martin of SuccessWorks.

Rob will present on the importance of SERPs (search engine results pages) as shelf space and the need to impact underlying conversations. He’ll also share insights on conversation mining and engagement approaches.

I will be covering:

• Search engine usage data
• Brand examples in SERPs
• SEO 2.0 principles for direct marketers
• Keyword research and link building tools
• Digital asset optimization
• Monitoring tools

It should be a great session. Rob has been presenting on SERPs as PR and reputation management opportunities for as long as I’ve been attending SEM conferences. He’s a real pioneer in this area and his agency Converseon has a robust conversation monitoring/mining toolset.

If you’re attending the ACCM conference in Orlando next week, be sure to attend the Reputation Management session. Here are the details:

ACCM
Gaylord Palms Resort - Orlando, FL
Reputation Management: Protecting Your Brand in the Search Engines
Monday, 05/19/2008 2:00PM - 3:00PM
Room: Gainsville 1-2

Other resources from Online Marketing Blog on the topic of online reputation management include:

• Online Reputation Management for Individuals
• Review of “Radically Transparent” by Andy Beal and Dr. Judy Strauss
• Future of Online PR and Reputation Management
• Public Relations Benefits from SEO

Sponsored By: TopRank Online Marketing Holistic Marketing: SEO, PPC, PR, Social, Email

Here is the original:
Online Reputation Management for Direct Marketers - ACCM 2008

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

• May: ACCM in Florida
• Jun: PRSA Digital Impact in NYC
• Jul: ad:tech in Chicago
• Aug: Search Engine Strategies in San Jose
• Sep: Blogworld Expo in Las Vegas
• Oct: DMA08 in Vegas
• Oct PRSA International Conference in Detroit
• Nov: Pubcon in Vegas

Personally, I try my best to limit conferences to one per month and those I am speaking at. The above list is not comprehensive for the TopRank team of course, since we do typically blog most SES and SMX conferences. We’ll definitely be at SMX Advanced this year as well as SES Chicago in December. It just won’t be me that attends. There are several other events that I may attend or speak at, I’m just not confirmed that far out.

There are many other great conferences with programming that touches on search, social, interactive and PR the rest of this year. What conferences are you attending in the coming months and remainder of 2008?

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What Conferences Are You Attending?