Put Business Intelligence in Employees’ Hands With Shared Libraries

Thursday, April 27th, 2017

Put Business Intelligence in Employees' Hands With Shared Libraries

In a data-driven organization, self-service business intelligence (BI) and analytics hold the key to empowering more people across your organization to make better decisions.

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Put Business Intelligence in Employees’ Hands With Shared Libraries



Marketers: Solve the Mystery of Your Missing Customers

Thursday, March 30th, 2017

Marketers: Solve the Mystery of Your Missing Customers

In the age of the empowered consumer, CMOs are struggling to differentiate their brand and engage with consumers on their terms.

If you're like most CMOs, you have so much on your plate that simply executing that next campaign feels like a win.

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Marketers: Solve the Mystery of Your Missing Customers



How the Experimentation Ethos Drives Measurable Impact for Marketers

Wednesday, March 29th, 2017

How the Experimentation Ethos Drives Measurable Impact for Marketers

For decades, brands have relied on gut intuition and over-generalized best practices to drive their marketing programs.
But sustainable success in today’s competitive landscape requires something more sophisticated than a strategy driven by the highest paid person’s opinion.

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How the Experimentation Ethos Drives Measurable Impact for Marketers



The Amazing Mix of Analytics, Machine Learning & More

Wednesday, March 29th, 2017

The Amazing Mix of Analytics, Machine Learning & More

How analytics have evolved.
Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence?
Predictive analytics has existed for decades.

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The Amazing Mix of Analytics, Machine Learning & More



The Amazing Mix of Analytics, Machine Learning & More

Wednesday, March 29th, 2017

The Amazing Mix of Analytics, Machine Learning & More

How analytics have evolved.
Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence?
Predictive analytics has existed for decades.

Continue reading…

View original post here:
The Amazing Mix of Analytics, Machine Learning & More