The more you delete, the more you simplify. The more you simplify, the more you increase the chances of your customers succeeding on your website.
Excerpt from:
The Business Case for Deleting Content
A self-service website can only be effective when people can complete the tasks they came to complete.
Read more:
Hidden Costs of Self-Service
More than 63% of Internet users indicated in a recent Webcopyplus poll the written word is their choice of communications on the Web.
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How Internet Users Prefer and Process Information
Giving control of a website to a communicator can be like giving a pub to an alcoholic.
Excerpted from:
News You Can Use
What Google does runs contrary to much business thinking. It sees the customer’s time as the scarcest resource.
Read the original here:
Google Marketing: Every Millisecond Counts
