How to KISS When Your Web Copy Isnt Short and Simple
Wednesday, July 8th, 2009Most of us are aware of the golden rule for plain writing on the Web: Keep It Short and Simple (KISS).
But there’s no getting around it—at some point you are likely to have a long piece of complex material that you have to put up on your website.
It might be a ‘terms and conditions’ page for a contractual agreement. A set of instructions for a new product. A detailed explanation of a business policy. Whatever it is, you want your customers to read it because it will improve your business.
You can’t force them to read it, but you can encourage them to read it. You can make it inviting. Enticing. Kissable. Here’s how.
