Mobile Strategy is Key: More Than 50% of Internet Shoppers Went Mobile in 2009
Thursday, February 18th, 2010You’re behind the curve if you haven’t been working on a mobile strategy. Consider this: the mobile sector is a US$ 850 billion global market and will comprise 62% of the total telecom market in 2010 (IDC study, Worldwide Mobile Trends: Steady Subscriber Growth, the Proliferation of Applications, and the Mobile Internet ). Or this: more than one half of internet users worldwide used a mobile device for part of their shopping activities in December 2009 (Mobile Shopping Takes Hold Worldwide – eMarketer).
But before you circle the strategy and tech wagons, step back and think about how you really need to approach this channel. Need help? Read on.
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Mobile Strategy is Key: More Than 50% of Internet Shoppers Went Mobile in 2009

