Should IT Take a Cue From Ray Kroc?

March 24, 2017 – 3:56 pm

Should IT Take a Cue From Ray Kroc?

In “The Founder,” Michael Keaton plays Ray Kroc, the businessman who took a lowly hamburger stand called McDonald’s and transformed it into an international powerhouse that employs 1.5 million people (making it the second largest private employer in the world) with revenues of $25.4 billion.

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Should IT Take a Cue From Ray Kroc?


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How To Syndicate Your Blog

March 24, 2017 – 2:00 pm

If you have ever tried your hand at blogging then you are already aware it can be more challenging than others may assume. Between all of the brainstorming, research, writing, and editing, you are devoting a lot of time to just one piece of content. While that content is extremely useful, there just may be times when you can’t find the time to create amazing blog posts on a daily basis. This is where content syndication comes into play.

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How To Syndicate Your Blog


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5 Strategies to Achieve Better Brand Recognition

March 24, 2017 – 1:01 pm

5 Strategies to Achieve Better Brand Recognition

While today’s buyer journey has changed dramatically from years past, at least one thing remains the same — either consumers know your brand from the start, or you have to interrupt their buying-decision process to get their attention. 
McKinsey research suggests media fragmentation and product proliferation leads consumers to limit the number of brands they consider at

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5 Strategies to Achieve Better Brand Recognition


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Think Digital Renovation, Not Digital Transformation

March 24, 2017 – 12:30 pm

Think Digital Renovation, Not Digital Transformation

When you renovate an old house, you start by improving what’s there. 
The same goes for digital transformation.
But instead of thinking of it as a “transformation,” it might help to look at it as Sergio Zyman  does — “digital renovation.

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Think Digital Renovation, Not Digital Transformation


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Baby You Can Drive My Car: The Business Benefits of Autonomous Driving

March 24, 2017 – 12:00 pm

Baby You Can Drive My Car: The Business Benefits of Autonomous Driving

I’ll admit it — the wait for autonomous vehicles is becoming excruciating. Even before a generation of auto fans like myself grew up watching Knight Rider, our parents dreamed of flying around with Dick Van Dyke in the car from Chitty Chitty Bang Bang.

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Baby You Can Drive My Car: The Business Benefits of Autonomous Driving


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