Social media can be a great way to promote your MIT department, lab, center (DLC), or group and to engage with your audience. For those who are new to it, though, running multiple sites for outreach can be daunting. Jenny Fowler, the manager of social media strategy in MITs Communications Initiatives, shares some tips for those starting to build a social media presence.
The most popular platforms are Facebook, Twitter, and Instagram, with Snapchat on the rise. Fowler recommends Facebook for those new to social media.
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Making the most of social media