Archive for August, 2016

Genesys Grabs at Global Scale with $1.4B Interactive Intelligence Buy

Wednesday, August 31st, 2016

San Francisco-based Genesys announced that it has entered into a definite agreement to acquire Interactive Intelligence Group, an Indianapolis-based provider of cloud-based software and services for the contact center in a cash-and-stock deal valued at $1.4 billion.

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Genesys Grabs at Global Scale with $1.4B Interactive Intelligence Buy



Episerver Acquires Peerius to Advance ‘Autonomous Personalization’

Wednesday, August 31st, 2016

Episerver today acquired London-based omnichannel personalization vendor Peerius.
Episerver, a digital experience provider with headquarters in Nashua, N.H. and Stockholm, Sweden, claims the purchase provides it with the ability to personalize at scale “on an unprecedented level.”
Personalization Fueled by Analytics, Machine Learning
It adds Peerius ’ smart personalization technology

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Episerver Acquires Peerius to Advance ‘Autonomous Personalization’



Prove Your Customer Experience Program’s Worth

Wednesday, August 31st, 2016

Prove Your Customer Experience Program's Worth

Customer experience is having its moment in the sun.
This will come as a surprise to exactly no one. But what may surprise you is how difficult it can be to prove customer experience’s value.

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Prove Your Customer Experience Program’s Worth



SAP Unleashes SAP BW/4HANA, a Data Warehouse for the Digital Era

Wednesday, August 31st, 2016

We’ve all heard the superlative laden pitches: the spiels from big shot tech executives who promise that their products can deliver rich, live, real-time, data-driven insights at the speed of business. 
But like all things too good to be true, the promises usually are.

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SAP Unleashes SAP BW/4HANA, a Data Warehouse for the Digital Era



A Marketer’s Guide to Navigating the Data Deluge

Wednesday, August 31st, 2016

A Marketer's Guide to Navigating the Data Deluge

The connected enterprise is accelerating the data deluge started by cloud, mobile, sensors and social media — providing organizations and marketers with a greater ability to understand customers by mining their information and better serve them by sharing that knowledge.

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A Marketer’s Guide to Navigating the Data Deluge