Archive for May, 2016

Want Loyal Customers? Start with Loyal Employees

Tuesday, May 31st, 2016

Want Loyal Customers? Start with Loyal Employees

Fred Reichheld developed the Net Promoter Score (NPS) as a means to measure customer loyalty more quickly and accurately. 
Reichheld introduced the system in a Harvard Business Review article in 2003, explaining that simply measuring customer retention rates wasn’t enough.

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Want Loyal Customers? Start with Loyal Employees



Don’t Fear Skynet at Work

Tuesday, May 31st, 2016

Don't Fear Skynet at Work

Sometimes the world feels like a completely random place. 
Other times events converge in such a way that you decide maybe some vast conspiracy is at work. 
The latest confluence of events started when I finally got around to watching last summer’s Terminator Genisys movie.

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Don’t Fear Skynet at Work



Catch the Third Wave of Content Management

Tuesday, May 31st, 2016

Catch the Third Wave of Content Management

Changes to the internet have caused audience expectations to grow. The internet not only brings larger scale, it brings variety and choice. 
Audiences connect and engage with content on multiple devices, channels and venues.

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Catch the Third Wave of Content Management



Vista Equity Partners Acquires Marketo

Tuesday, May 31st, 2016

Breaking news: Just weeks after announcing its biggest technology investment to date, Marketo CEO and Chairman Phil Fernandez announced Vista Equity Partners is acquiring his company in a deal with $1.79 billion.
San Francisco-based Vista is a private equity firm focused on software and technology-enabled businesses.

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Vista Equity Partners Acquires Marketo



DX Leaders: ‘Keep a Laser Focus on Data’

Tuesday, May 31st, 2016

As the vice president of growth for San Francisco-based SparkPost, Josh Aberant is an advocate for adoption of the company’s cloud email infrastructure. 
SparkPost is a cloud-based transactional email solutions, with a customer base that includes Salesforce, Twitter, Comcast and Oracle.

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DX Leaders: ‘Keep a Laser Focus on Data’