Archive for May, 2015

Week in Review: Facebook Changes + Big Data from Salesforce

Saturday, May 30th, 2015

Week in Review: Facebook Changes + Big Data from Salesforce

Facebook’s Instant Success?
You either love or hate instant articles.
Platform’s the Easy Part
Digital marketing’s more than technology.
Our New Digital Workplace
What Gartner wants you to know
Microsoft’s Takeover
Will we all be Windows Phone users?
Salesforce’s Big Data Road
It won’t be without challenges

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Week in Review: Facebook Changes + Big Data from Salesforce



The Bumpy Ride to Dialogue on Your Social Intranet

Friday, May 29th, 2015

The introduction of social tools and features, such as an enterprise social network or even just commenting on intranet content, can lead to some level of nervousness amongst senior managers and those in risk functions.

In theory you can see their point. Every organization has unhappy employees.

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The Bumpy Ride to Dialogue on Your Social Intranet



Igloo: We’ll Tame Your Email

Friday, May 29th, 2015

Igloo: We'll Tame Your Email

The team at Igloo Software is making a big promise. It claims it can help you tame your email — and rediscover it as an effective communication tool.
That’s the role email should rightly have in the enterprise, Andrew Dixon, SVP of sales and Marketing at Kitchener, Ontario-based Igloo explained.

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Igloo: We’ll Tame Your Email



Google Isn’t a Search Platform

Friday, May 29th, 2015

Google Isn't a Search Platform

I spent much of the recent holiday weekend doing the traditional sorts of things: parties with friends, cookouts, housecleaning… Things tend to pile up, especially since I work out of my house and have stacks of books and manuals going back to the days of Bush number 1.

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Google Isn’t a Search Platform



Keep Your Engagement Marketing Simple and Consistent

Friday, May 29th, 2015

Keep Your Engagement Marketing Simple and Consistent

The most common question I get asked about digital marketing technology in my work as an analyst is, “How is everybody else doing this?” 
It’s not an easy question to answer — ironically because most discussion about it overcomplicates the issue.
In short, for many, the best practice is to keep things simple.

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Keep Your Engagement Marketing Simple and Consistent