Archive for April, 2015

Sick of Grunt Work? There Should be an App for That

Thursday, April 30th, 2015

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Want to know why you feel like you can’t get much accomplished at work, regardless of the number of hours that you put in? It’s because you spend two days each week on administrative grunt work: the repetitive activities required to get something done, but that aren’t core to your job.

And you’re not going to get a raise for doing them well. When was the last time you were rated on things like email, making phone calls or updating spreadsheets? How about putting together status reports, filling out forms or requesting support services?

Probably never. But here’s the kicker, if you don’t do the drudge work, then the job you’re actually paid to do can’t get done.  

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Sick of Grunt Work? There Should be an App for That



Here’s Your First Glimpse of Office 16 on Windows 10

Thursday, April 30th, 2015

It was one of the more dramatic U-turns that Microsoft had ever made: undoing the error that was Office Web Apps and providing well-provisioned, fully functional and free versions of the major Office suite applications, first on iPad and later on Android

In fact, Microsoft rolled out the new Office look and feel first on those foreign platforms before dealing with the domestic issue of making Office at home on Windows once again.

Microsoft took the hit for it, waiting until just last February to produce the touchscreen version of Office for tablets that the company had promised back in 2011 for Windows 8. Now that these preview apps are freely downloadable from the Windows Store, desktop PC users everywhere have been wondering how long they have to be stuck driving, if you will, an outdated vehicle.

There is still no final release date, but during the Build 2015 keynote in San Francisco yesterday, developers got their first glimpses of Office 16 (version No. 16 and also, quite likely, 2016) for the classic Win32 desktop platform.

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Here’s Your First Glimpse of Office 16 on Windows 10



Uncovering Your Content’s Value in a Mobile World

Thursday, April 30th, 2015

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We’ve got more content at our fingertips than ever before. And the content that we access on our mobile devices is increasingly important for our job responsibilities.

While it’s a step in the right direction that enterprises are trying to ensure employees can properly engage with the content they need to be productive, many are losing the fight in the “content is everywhere” paradigm.

Think about it: IDC estimates that the digital universe is doubling every two years and that by 2020 the data we create and replicate annually will reach 44 zettabytes (that’s 44 trillion gigabytes). It’s no wonder organizations are struggling to reap the full value — or currency — of the content that exists across the enterprise.

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How to Plan an Email Marketing Launch

Thursday, April 30th, 2015

You have to love the value email marketing can bring. Its purpose – whether to announce a sales event, share news or introduce a new product — is universally understood from your neighbor down the street to the clients and customers who are still reluctant to own a Facebook account.

Email marketing gives small business owners an intimate way to reach the “everyone else” of their market. And that’s where its power lives.

But not all email marketing is created equal. Spam arrives there just as much as valued email. So where do small business owners start in tweaking an email marketing campaign to capture what is most important?

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A True CMO Focuses on Business Results

Thursday, April 30th, 2015

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In many organizations, the marketing function is still viewed as a cost center instead of a revenue driver. Part of the reason is inertial, formed from years when top marketing executives ran departments instead of taking responsibility for their businesses.

But these days, plenty of CMOs say that thinking and acting like a business leader is the single most important driver for their success. Key to this approach is a focus on business results. 

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A True CMO Focuses on Business Results