Archive for January, 2015

What Data Crunchers Say About the Super Bowl

Saturday, January 31st, 2015

The big game is on Sunday and we know who’s going to win. OK, no we don’t, but Microsoft’s Cortana thinks she does and she has a pretty good track record. If you remember, she called every single elimination match of last year’s World Cup, including the final, correctly. That’s right, she was 15/15.

But before we let Cortana spoil the fun for you data junkies out there, Dash Davidson, Tableau’s Sports Data Analyst, has shared some interactive viz’s with us which you can use to impress everyone and/or make your own predictions. They’re preloaded with data from Pro-Football-Reference.

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What Data Crunchers Say About the Super Bowl



The Salesforce Wave Rolls Past Its First 100 Days

Friday, January 30th, 2015

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When Salesforce announced its Wave analytics platform with a splash at Dreamforce, it wasn’t even available. Critics said it cost too much or that even after two years of development, it was too little too late.

Some analysts, like Boris Evelson at Forrester Research, praised it for its “seamless integration” and agile NoSQL DBMS. “But,” he added in his blog, “while we feel that Wave is a cool product for specific use cases … there’s lot of room for improvement before Wave can take its place among general purpose large enterprise BI platforms.”

“The UI is there, but can it really leverage big data? Does it matter?,” asked CMSWire writer Virginia Backaitis. She quoted several industry sources who offered mixed reviews.

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The Salesforce Wave Rolls Past Its First 100 Days



Smaato Promises Mobile Publishers More Control, More Money

Friday, January 30th, 2015

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Smaato, a company that offers advertising tools for mobile publishers and developers, just launched the Smaato Publisher Platform (SPX), an ad server for mobile publishers.

The San Francisco-based company claims it will help publishers and developers monetize their apps and maximize their mobile advertising fill rates and the effective cost per thousand impressions (eCPMs).

With more than a million apps on the market and new ones constantly arriving, the ad industry “needs a platform that thinks mobile first,” said Ajitpal Pannu, Chief Business Officer at Smaato. “This mindset requires that these content creators take better control of their monetization abilities.”

Smaato operates a mobile real time bidding (RTB) ad exchange and Sell Side Platform across 80,000 mobile app developers and mobile publishers. It also globally connects more than ad networks and 240 demand-side platforms on the demand side.

SPX, built for the supply side, is a “first step towards building integrated mobile monetization platform,” he said.

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Smaato Promises Mobile Publishers More Control, More Money



CMSWire Tech Super Bowl: Seattle vs. New England

Friday, January 30th, 2015

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Forget the Patriots vs. Seahawks. Starbucks vs. Dunkin Donuts. Tom Brady against Russell Wilson.

The 49th Super Bowl of the National Football League — set for Sunday, Feb. 1 — also features an undercard of two respected tech cities going head to head.

With that, we bring you today the first CMSWire Tech Super Bowl.

The matchup: two Web CMS industry players:

David Hillis, vice president of business development for Seattle’s Ingeniux.

Tom Wentworth, chief marketing officer of Burlington, Mass.-based Acquia, which moves into Boston later this year.

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Managing Content? Start with Metadata

Friday, January 30th, 2015

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To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy — be it data, digital assets or text — requires implementation of a holistic metadata schema that is supported by technology, people and process.

Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

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Managing Content? Start with Metadata