Archive for November, 2014

10 Tools to Help Discover and Monitor Negative SEO

Monday, November 17th, 2014

People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand.

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10 Tools to Help Discover and Monitor Negative SEO



To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

Thursday, November 13th, 2014

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere



Unlocking The Mystery Of Social Media ROI

Tuesday, November 11th, 2014

We are addressing the subject on most peoples minds when it comes social media marketing – what is the ROI of social media? It’s a completely valid question and one that no one should shy away from! Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have virtually no idea of the ROI, even if the billboard company says 60,000 drivers pass under it every day.

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Unlocking The Mystery Of Social Media ROI



5 Top Social Media Campaigns of 2014

Sunday, November 9th, 2014

When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?

Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers.

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5 Top Social Media Campaigns of 2014



How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media

Friday, November 7th, 2014

Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple.

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How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media