If influence is vague — encompassing anything from peer pressure to marketing (cults, hazing, “As Seen On TV” ads, political campaigns, protests for peace and love, regrettable fashion trends) — then influencers are powerful. By their definition, one can assume they have influenced more than once. They have achieved buy-in, trust and a reputation that results in more than the ability to spark passing fads.
But how far can the charisma and dynamism of a few individuals take your business?
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Looking for Influencers in Your Company? Look to Content Before Metrics