B2B Marketing: Who Targets What and Where?

January 9, 2014 – 3:20 pm

B2B buttons

Who’s targeting what and where in B2B marketing? And what works? Depends on who you ask. LinkedIn is hot for B2B. No, actually Twitter’s gaining steam. Banners ads are not dead. Yes they are.

Demandbase, a B2B marketing software provider, spent last year analyzing how verticals are targeting prospects. It tracked 2013 campaign strategies and spend from its customer base of B2B marketers spanning over 20 vertical industries.

Any surprises? “Software technology has always been a high-activity vertical when it comes to business marketing and advertising,” Demandbase CEO Chris Golec told CMSWire, “so it was interesting to see a change in this pace with other industry players, such as financial services and manufacturing, stepping up their game in online advertising.”

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B2B Marketing: Who Targets What and Where?

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