Customers Are Behind the Wheel on the Buying Journey

January 7, 2014 – 4:14 pm

Consumers Are Behind the Wheel - and Why Not? It's Their JourneyMad Men’s Don Draper reminds us just how much the advertising world once ran on hubris (“What you call love was invented by me to sell nylons”). And how assured advertising executives were of their ability to control the message (“If you don’t like what’s being said, change the conversation”).

While the hit show surely exaggerates 1960s ad man behavior, there’s no doubt that overall, Don Draper is spot on.

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Customers Are Behind the Wheel on the Buying Journey

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