In this digital age, marketing responsibilities have expanded to include multi-channels, big data, content management, customer experience and more. Does the C-suite title of Chief Marketing Officer (CMO) cover this — or has the role evolved into a Chief “Something-or-Other”?
International Data Corporation (IDC) has developed ten 2014 predictions about the CMO’s changing role. CMSWire.com spoke to with Kathleen Schaub, IDC’s vice president of the CMO Advisory Service, to get a better sense of the issues.
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IDC: 10 Predictions on the Changing Role of the Chief Marketing Officer