Shhh. Your B2B marketers are talking.
“These days there are so many ways to listen to our market and understand what people really want, but B2B marketers are still caught up in a one-way conversation,” said Paul Gillin of Paul Gillin Communications.
Today, we deliver the third piece in our “2014 Must-Do” series — why you need to listen better in B2B marketing. Last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.