2014 Must-Do: Become Agile in B2B Marketing

January 3, 2014 – 1:00 pm

customer experience, 2014 Must-Do: Become Agile in B2B Marketing

What do you need in B2B marketing this year? OK, we know. Sales. Leads. Conversions. ROI. Pats on the back from those occupying the C-suite.

But to eat those slices of cake, you need to be agile first, said Carla Johnson, principal at Type A Communications, a Parker, Colo.-based firm that provides marketing strategies.

“Why, how and what marketers need to perform in our roles has never changed so much or at such a significant rate as it is now,” Johnson told CMSWire.

In this, the second part of our “2014 Must-Do” series, we look at B2B marketing. Yesterday, we discussed¬†getting back to basics in Web CMS.

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2014 Must-Do: Become Agile in B2B Marketing

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