What do you need in B2B marketing this year? OK, we know. Sales. Leads. Conversions. ROI. Pats on the back from those occupying the C-suite.
But to eat those slices of cake, you need to be agile first, said Carla Johnson, principal at Type A Communications, a Parker, Colo.-based firm that provides marketing strategies.
“Why, how and what marketers need to perform in our roles has never changed so much or at such a significant rate as it is now,” Johnson told CMSWire.
In this, the second part of our “2014 Must-Do” series, we look at B2B marketing. Yesterday, we discussed getting back to basics in Web CMS.
See the rest here:
2014 Must-Do: Become Agile in B2B Marketing
Tags: a-look-back-yammer, advertise-here, digital, dom-nicastro, ektron-web-cms, enterprise-2-0, enterprise-cms, featured-events, gartner-portals, marketing-automation, mobile, office-365, sharepoint-2013, social, social-business, social-media-marketing, top-articles, web-cms
Leave a Reply
You must be logged in to post a comment.