What words do you associate with lawyers or law firms? Affidavit? Subpoena? Deposition? Lawyers and law firms are rarely associated with happy thoughts because the time you need a lawyer is either an adversarial situation or the need to avoid one.
Although lawyers can protect you and your interests, that’s not always enough to conjure up images of rainbows and unicorns. Lawyers are often compared to sharks — and put on the far side of mothers-in-law and used car salesmen in terms of folks you’d like to go away with for the weekend.
So what does a law firm know about customer experience?
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What a Law Firm Can Teach You About Customer Experience