It’s the New Year. Did you push some of your tasks from last month into January because it seemed like a year away at the time?
Well, it’s time to stop procrastinating: 2014 is here.
To help you get going in this infant stage of the new year, we’re kicking off a series of “must dos” in areas including web CMS, customer experience and digital marketing.
We start here with a must do for implementing and administering a web CMS. And top of mind is getting back to the basics, according to Irina Guseva, senior analyst at the Real Story Group, which specializes in technology research and strategic advisory services.
“I think orgs need to focus on usability and user friendliness,” Guseva told us. “Everyone says they want an ‘easy to use’ CMS, but then buy or implement monsters.”