Exactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.
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Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua
Tags: advertise-here, customer-experience, ektron-web-cms, enterprise-2-0, enterprise-cms, featured-events, gartner-portals, larry-ellison, marketing-automation, mobile, notable-year, office-365-in-2014, oracle, sharepoint-2013, social-business, top-articles, web-cms, what-it-means
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