Gartner Sticks to its Failing Gamification Prediction

December 13, 2013 – 11:00 am

Strategy game

A little more than a year ago, Gartner said gamification was being “driven by novelty and hype” and that by 2014, 80 percent of current gamified applications will “fail to meet business objectives primarily because of poor design.” Standing by that, Gartner?

“We think it is still on track,” Brian Burke, Gartner’s research vice president and lead on gamification told CMSWire this week. “In our 2013 Hype Cycle for Emerging Technologies, we place gamification at the ‘Peak of Inflated Expectations’. We continue to believe it will move into the ‘Trough of Disillusionment’ in 2014.” 

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Gartner Sticks to its Failing Gamification Prediction

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