The New Marketing and the Mirror of Erised

December 5, 2013 – 2:44 pm

“Let me explain. The happiest man on earth would be able to use the Mirror of Erised like a normal mirror, that is, he would look into it and see himself exactly as he is.” — Albus Dumbledore to Harry Potter

I am beginning a new journey in a new role as a marketing leader. As such, and fresh from a delightful coffee with @mpedson, I think we need to talk about marketing.

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The New Marketing and the Mirror of Erised

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