Should CIOs Report to Marketing? Ridiculous? It’s Beginning to Happen

December 5, 2013 – 8:29 pm

There was shock and awe at the Gilbane Conference earlier this week when the crowd learned that Marriott’s Chief Information Officer (CIO) reports to the company’s Chief Marketing Officer (CMO). Some saw it as the beginning of a trend.  

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Should CIOs Report to Marketing? Ridiculous? It’s Beginning to Happen

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