You have to love a business that has the gumption to ban Madonna — simply for having the audacity to use her cell phone. But that’s just what happened in October after the performer dared to ignore the strict no-talking and no-texting policy at the Alamo Drafthouse, an indie cinema chain known for its commitment to cinema-going etiquette.
It was probably the smartest marketing move the chain has made since opening its first location in 1997. It not only demonstrated that it treats everyone equally, but also proved that nonstop texting and talking are simply out of control.
And it left a lot of people wishing they had the power to do exactly what management at that New York City theater did to a performer who clearly thought she was more important than those around her: Stand up, speak out and tell someone to get off the phone.