Forrester issued a report earlier this month that noted marketers are frustrated trying to get executives to support their social marketing programs.
Shocked? We’re not either. We know C-Suite wants ROI. We know they want you to show, not tell, how your social marketing programs work.
Tags: advertise-here, digital, dom-nicastro, e-commerce-disconnect, ektron-web-cms, enterprise-2-0, enterprise-cms, featured-events, gartner-portals, marketing-automation, measure-results, mobile, paul-gillin, sharepoint-2013, social, social-business, top-articles, web-cms
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