Between the CMO and the CIO – The Chief Digital Officer

October 4, 2013 – 2:45 pm

chief digital officer, customer experience, cmo, cio

In this digital economy, marketing and IT departments have to become BFFs in order to prosper. But can companies benefit from a go-between, such as a Chief Digital Officer? CMSWire spoke recently with Mark Gambill, Chief Marketing Officer of marketing cloud provider Vocus, to get his take. 

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Between the CMO and the CIO – The Chief Digital Officer

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