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Between the CMO and the CIO – The Chief Digital Officer

chief digital officer, customer experience, cmo, cio

In this digital economy, marketing and IT departments have to become BFFs in order to prosper. But can companies benefit from a go-between, such as a Chief Digital Officer? CMSWire spoke recently with Mark Gambill, Chief Marketing Officer of marketing cloud provider Vocus, to get his take. 

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Between the CMO and the CIO – The Chief Digital Officer

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