Sure you may have 3,400 friends on Facebook. But are you having 3,400 beers every weekend with each one of them? Probably not.
My goodness, do we ever hope not.
It’s the same set of challenges for companies creating a social media presence. Simply attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals here.
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Social Media Campaigns: Lots to ‘Like’ About True Fan Engagement #SMWA