Bob is a well respected executive at a Fortune 1000 company. He lives on Tumblr and has the 100,000+ followers to prove it.
Enter Software Vendor X. They notice Bob’s activity on social media channels and contact him to offer a preview of their software. Bob tests the software, follows up with a few questions and then writes a post about the great new software he’s tested.
That, in a nutshell, is influencer marketing. And it’s a growing marketing platform.
Tags: advertise-here, customer-experience, digital, document-management, ektron-web-cms, enterprise-2-0, enterprise-cms, featured-events, marketing-automation, mobile, not-technology, sharepoint, sharepoint-2013, sharepoint-alternative, social-business, top-articles, view-all, web-cms
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