Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

September 10, 2013 – 5:08 pm

Customer Experience, Digital Marketing, Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

Bob is a well respected executive at a Fortune 1000 company. He lives on Tumblr and has the 100,000+ followers to prove it.

Enter Software Vendor X. They notice Bob’s activity on social media channels and contact him to offer a preview of their software. Bob tests the software, follows up with a few questions and then writes a post about the great new software he’s tested.

That, in a nutshell, is influencer marketing. And it’s a growing marketing platform.  

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Growth in Influencer Marketing: TapInfluence Introduces MarketPlace Solution

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