Bob is a well respected executive at a Fortune 1000 company. He lives on Tumblr and has the 100,000+ followers to prove it.
Enter Software Vendor X. They notice Bob’s activity on social media channels and contact him to offer a preview of their software. Bob tests the software, follows up with a few questions and then writes a post about the great new software he’s tested.
That, in a nutshell, is influencer marketing. And it’s a growing marketing platform.