6 Basic Mistakes Marketers Make About Big Data

September 3, 2013 – 5:40 pm

Customer Experience, Digital Marketing, 6 Basic Mistakes Marketers Make About Big DataSure, we’re all suffering from big data fatigue. But try to forget that for a moment. The real “eureka” behind big data is this: Having information is no longer confined to merely understanding the past. Now — for the first time — big data offers marketers the ability to predict the future, and thus make smarter allocation decisions today. Voilá.

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6 Basic Mistakes Marketers Make About Big Data

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