Cookies Are Getting Stale, and Forrester Report Points to What’s Next

August 29, 2013 – 1:30 pm

forrester, cookies, digital marketing

The 15-year-old cookie is losing its flavor. The third-party cookie, those small files deposited on a user’s computing device for tracking purposes, is showing its limits at identifying Web-surfing, multiple device-owning consumers. A new report from Forrester attempts to find out what’s next for cookies — nd for marketers.

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Cookies Are Getting Stale, and Forrester Report Points to What’s Next

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