Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn’t social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your email list, push via your website and hand off to the lead generation networks?
Originally posted here:
5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts