There is some new data on the war to protect enterprise data. Neither of these data points are they types of “big data” that you are used to, but that does not mean they are less important. The new data refers to a significantly important set of user-behavior statistics that is set apart from the fashionable analytic statistics driving the current data-scientist hype. In fact, most analytic departments tend to try and remove this specific set of usage data from any and all reports they generate. This hated chunk of analytic data refers to the “non-human traffic” create by “scrapers” who come to web pages not for the feature-functionality of a site, but for the gold within the site (i.e., the data and content).