You may have noticed a recent content marketing trend — publishers are marketing more like brands and brands are taking a cue from publishers. Thanks to sponsored posts, native advertising and a digital landscape upon which these types of content marketing strategies can be planted and cultivated, the way brands and publishers market themselves online is changing.
The rest is here:
Content Marketing, Now for Brands and Publishers [Infographic]
Tags: advertise-here, calendar, content-marketing, digital, ektron-web-cms, enterprise-2-0, information-management, internal-tools, looks-can-kill, marketing-automation, mobile, sharepoint, sharepoint-2013, sharepoint-alternative, social-business, top-articles, web-cms, webinar-govern
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