Sharethrough Mobile Explores the Promise of Native Advertising

May 7, 2013 – 7:05 pm

Struggling to decide between native ads and banner ads? You may want to consider what a recent eye-tracking study revealed. The study carried out by by Sharethrough and IPG Media Lab showed that native ads are more visually engaging than banner ads. And by visually engaging we mean that consumers looked at native ads 53% more frequently than banner ads and viewed native ads approximately 4 times per session.

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