ADAM Software Releases Version 5: Looks Beyond DAM to Collaborative Marketing

May 7, 2013 – 7:15 pm

In an indication of digital asset management’s increasing integration into a larger marketing framework, DAM vendor ADAM Software has announced the release of its ADAM 5 platform. The company described the new platform as heralding “a new era of collaborative enterprise marketing” that does away with siloed components, and its press release doesn’t even use the term “digital asset management.”

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