Tapping into mobile marketing’s potential and using it to achieve business success continues to be a highly contested topic. From botched QR code attempts and SMS disasters to ignorable mobile ads, we’ve seemingly tried it all. Many who fail at these relatively newer technologies still haven’t mastered the more familiar channels consumers are using to reach their brands (web, TV, social, etc). So with the advent of the “second screen,” marketers are bracing themselves to tackle yet another phenomenon.
Read the original post:
Four Ways to Grasp the Potential of the ‘Second Screen’
Tags: 3-be-relevant, advertise-here, ashley-eckel, calendar, digital, document-management, ektron-web-cms, enterprise-2-0, enterprise-cms, gartner-portals, mobile, recent-webinars, sharepoint-2013, sharepoint-migration, social-business, television, top-articles, web-cms
Leave a Reply
You must be logged in to post a comment.