Social media is an increasingly effective strategy for charities that want to connect with supporters. A recent survey showed that UK charitable organisations have doubled their supporters on key social media channels in the past year. Yet, for many charities, the vastness of the social media landscape is too daunting to venture into.
At The Clare Foundation, we encourage tenants at our Buckinghamshire charity centre to take advantage of all the opportunities that social media channels offer. Our approach is to encourage charitable organisations to bring established commercial methods, business expertise and entrepreneurism to the voluntary sector. Maximising the effectiveness of social media is one area in which many charities need to catch up with commercial businesses.
Charities rely on public support and so need to find new ways to reach their supporters, potential donors and volunteers. Social media can be one of the most effective ways for charities to build supporters, boost donations, share success stories, network with like-minded organisations, encourage people to sign up to campaigns, recruit volunteers, or demonstrate the impact of their work.
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How Charities Can Make Better Use of Social Media