Why Extending CRM is Critical to Meeting Customer Needs

January 30, 2013 – 3:35 pm

Remember when the front office and the back office were separate things? When the folks who actually spoke to the customers had to dress nicely and even bathe daily, and use manners and speak in clear and coherent sentences, because they were the only representatives your customers would ever see?

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Why Extending CRM is Critical to Meeting Customer Needs

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