Ignoring the X in CXM is Ignoring the Future

January 24, 2013 – 3:29 pm

There’s an old saying that goes “learn from the past, prepare for the future and live in the present.” This is typically good advice — and as the new year kicks off, and as marketers start to plan for 2013, we would do well to heed this advice.

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Ignoring the X in CXM is Ignoring the Future

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