Influence of Social Media on Presidential Election

January 23, 2013 – 2:00 pm

•        Overall, 29 percent said social media was moderately to extremely influential in their opinions of the candidates and issues.

•        Nearly two-thirds 63 percent said the quality of information about the candidates and issues on
social media was the same or better than that from traditional media.

•        Approximately 40 percent participated in a political discussion with others in their social
networks and 28 percent said they displayed their political affiliation on their networks.

•        Overall political engagement and participated showed: 25 percent donated money to a candidate or political party; 23 percent connected through social media; 13 percent subscribed to online news.

•        Of those engaged or involved, 77 percent made political contributions online and/or through a
website. 19 percent made a contribution through Facebook.

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Influence of Social Media on Presidential Election

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