Social Technologies and Business: Trends, Market Forces

December 19, 2012 – 3:44 pm

McKinsey Global Institute published a very comprehensive study this past summer in which they claimed that the use of social technologies within businesses has the opportunity for US$ 900 billion – 1.3 trillion of value creation. And this isn’t just social technologies as in your company has a Facebook page — they are talking about transforming the way companies interact, collaborate and share data, information and knowledge with their customers, suppliers and employees.

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Social Technologies and Business: Trends, Market Forces

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