The Key Metrics for Tracking a Social Marketing Campaign

December 5, 2012 – 6:29 pm

Everywhere you turn, everyone from well-established brands to scrappy startups and the local corner store are launching social marketing campaigns. With all this emphasis on social media, the key question is, do marketers really understand which campaigns are working, which ones aren’t and how to identify areas for improvement?

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The Key Metrics for Tracking a Social Marketing Campaign

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