Successful Social Intelligence Measurement According to Forrester

December 5, 2012 – 3:30 pm

Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.

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Successful Social Intelligence Measurement According to Forrester

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