2013 Prediction: Social Business Tech will Stop Blaming Culture for Failure

December 5, 2012 – 3:29 pm

The prevailing theory is that the main reason your business is not yet “social” is that you aren’t trying hard enough to change your culture. Really?

In 2013, I predict that the “culture” bluff will be called. Technology will be called to account for its fair share of the challenge.

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2013 Prediction: Social Business Tech will Stop Blaming Culture for Failure

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