Blogging

It is now generally understood that by the time a customer meets with a salesperson to make a potential purchase, they are at the end of a long journey with many stops. Marketing content cannot dictate the path of that journey, but can help guide customers in the right direction.

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Guiding the Buyer’s Journey #gilbane2012

Tags: advertise-here, calendar, content-marketing, customer-experience, digital, document-management, ektron-web-cms, enterprise-2-0, enterprise-cms, featured-events, jobs, mobile, post-a-job, recent-webinars, sharepoint-2013, social-business, top-articles, web-cms

This entry was posted on Thursday, November 29th, 2012 at 3:08 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.