Guiding the Buyer’s Journey #gilbane2012

November 29, 2012 – 3:08 pm

It is now generally understood that by the time a customer meets with a salesperson to make a potential purchase, they are at the end of a long journey with many stops. Marketing content cannot dictate the path of that journey, but can help guide customers in the right direction.

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Guiding the Buyer’s Journey #gilbane2012

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