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This Week: Study Finds Marketing Tools Lacking + Were Social Business Predictions Right?

Marketers Need the Right Tools
A recent cross channel marketing study says marketers are poorly equipped. Part of the reason may be that marketing tools need to be better integrated.

For those marketers tied up in proving their worth, here are 5 steps to measure ROI on customer experience.

Social Business in 2012
It was almost a year ago that Dion Hinchliffe proposed how digital business would evolve in 2012. So how did we do? Have we evolved our strategies and technologies and made a difference? It’s time for reflection.

And while we’re there, let’s consider where SharePoint sits in the content management world.

Open Source for Web Experience Management?
Forrester surveyed 150+ enterprise technology buyers. Find out what they know and why now is the time to consider open source solutions.
> Download the Report

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