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The growing marketing and customer care related trends of social media, sentiment analysis and rich media are helping break down the traditional silos between CIOs and CMOs, according to Larry Bowden, VP of Web Experience for IBM. Bowden discussed these trends and the increasing “de-siloization” of the marketing and IT departments with CMSWire.

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IBM’s Larry Bowden: Social Media, Sentiment Analysis, Rich Media Help Break Down CIO/CMO Silos

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